Where is your property management company with its social media presence? Do you find it a challenge, or even a mystery?
The good news is it’s never too late to get in the game; to jump in and compete with the rest of them.
Here are five things you can do right now to improve your social media presence and get better results from your campaigns:
Hone Your Strategy
Simply posting content on social media isn’t enough. Before you can expect to make big gains in your social media results, you need to examine your current strategy. Try to determine what’s working and what’s not.
Start, consider the following questions:
- Which social media platforms are you active on?
- Which social media platforms are relevant to your business goals?
- Which social media platforms are providing the most traffic and conversions?
- Which social media platforms are underperforming?
- What kind of content are you most effective at creating?
- What kind of content will most effectively accomplish our social media goals?
Optimize All Accounts
Once you’ve decided on your social media platforms and strategy, you should consider how you can strengthen your presence by optimizing your accounts.
To start, ensure your profile and header images are current and clear, and reflect your brand wherever possible.
Next, make sure you are making full use of any opportunities to add copy, a call to action, and hashtags. Also, check all links to be sure that they’re working properly.
Finally, remember that your profile shouldn’t be static, but rather a living asset that changes to reflect current seasons, campaigns and promotional themes.
Identify Clear Goals
What gets measured, gets managed…and improved. It’s time to identify clear goals that you will commit to monitoring and measuring moving forward.
You’ve likely checked your analytics in the process of evaluating your current social media accounts, so you already have the information you need to set your goals for the following year.
Remember, your goals don’t need to be elaborate or involved. A goal can be as simple as increasing your content posting or mixture. In any case, create goals that inspire you and share them with your team or peers and mentors that will hold you accountable.
Create a Schedule
We’ve found that in almost 100% of cases, the most effective social media pros have a thoughtful posting schedule that they adhere to.
As a result, a big part of the execution of your social media strategy should be finding out the ideal timing for your content to maximize reach and engagement, and then creating a schedule around those times.
Many businesses — including property management — shy away from video marketing, but its effectiveness in unquestionable. Videos are easy and fun to consume, more engaging, and more likely to hold the attention of your audience for longer periods of time. In other words, you can’t afford to skip it!
Keep in mind that videos don’t need to be professionally done to work. In fact, in most cases, an informal and more relatable video will beat a Hollywood production any day!
A great way to capitalize on video that anyone can do is to go live. Many social media platforms offer live video options now, and it’s as simple as turning on your phone or webcam and hitting ‘broadcast’.
Don’t overthink it…just do it!
Developing a strong social media presence is incredibly important in every industry imaginable, today and for the future. Hopefully, these tips will help you enhance your social media strategy and smash your goals!