How-To Articles

[How-To] Create an Successful YouTube Channel That’s Ready to Grow

Despite being over a decade old, YouTube still acts as a ripe garden bed for audience growth. Brands looking to interact with audiences in current, relevant ways will find that video marketing content is one of the most effective methods they have at their disposal. They’ll also find that YouTube still remains one of the…

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[How-To] Grow Your Business with Video Marketing

Video is quickly becoming the dominant form of content online. Views, shares and uploads of video are accelerating at a breakneck pace. Many forms of existing content, such as blog posts and how-to articles, are also pivoting to video rather than text-based formats. People simply can’t get enough of video! For property management companies, video…

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[How-To] Get a Top Ranking on Yelp in 6 Steps (…and Keep It)

Here’s the thing about Yelp. Just like Google, you should always be at or near the top when people are searching for keywords related to your service. And, just like Google, you have to make a conscious effort to get to that top spot. In the marketing world, we call this SEO. Without it, you…

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[How-To] Write Email Subject Lines People Will Open Immediately

“You have just 3-4 seconds to grab your readers’ attention and interest them enough to open and read your email” In many ways, the subject line is the most critical part of an email. It sparks action. It can make people click. Think about it: Even on social media, an eye-catching headline can draw tons…

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WATCH: How to Verify a Facebook Page

The difference between a verified Facebook page and an unverified Facebook page is a simple check mark. So what difference does that check mark make? A lot. Why You Need Facebook Verification We ask all our clients to get verified on Facebook so that we can help them take advantage of the social network’s branded…

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