4 Facebook Marketing Strategies We’ve Gleaned From the Top Business Pages

Improve Your Facebook Marketing Success There is no official playbook for getting great social media performance. Those who succeed get there by making educated guesses, marking their results, experimenting with optimization changes, and measuring again. You should go through this process, too, but you can take a shortcut by observing what works for others. Facebook’s…

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Reddit: How the Marketing Channel Can Help Your Property Management Company

Reddit Marketing Done Right Many business owners overlook Reddit as a marketing channel, but recent changes to the platform should have them all reconsidering. A complete overhaul has modernized the look and feel of Reddit’s various niche-focused forums. As a result, community members are engaging even more frequently than ever—with both posts and ads. According to Reddit’s…

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[HOW-TO] Create an Successful YouTube Channel That’s Ready to Grow

Despite being over a decade old, YouTube still acts as a ripe garden bed for audience growth. Brands looking to interact with audiences in current, relevant ways will find that video marketing content is one of the most effective methods they have at their disposal. They’ll also find that YouTube still remains one of the…

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3 Ways Cyber Threats Can Infiltrate Your Digital Marketing Strategy

Like it or not, we live in a world that is fraught with danger. Therefore, it’s imperative that we take the necessary precautions in order to keep ourselves as safe as possible. If you have an online presence, it’s even more important, for the security of your business both you, and your staff. Don’t forget…

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[WATCH] How-To Upload a Video to Your Property Management Company Facebook Page

Facebook is the here and now of online users and digital audiences. And it’s only growing as a video hosting platform. Property Management companies can very easily post videos of their up-and-coming rentals on their Facebook page. This DM4PM how-to video explains the process in very simple terms so that you can not only get your videos…

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NOW AVAILABLE: Does Facebook Advertising Really Work? [Full Report]

Social media marketing has become an important part of business growth. If a property management company does not have a presence on social media, there’s a good chance it’s losing out on clients. This is why even the smallest brands are leveraging social advertisements and engagement to boost their conversions — particularly on Facebook. But…

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[How-To] Grow Your Business with Video Marketing

Video is quickly becoming the dominant form of content online. Views, shares and uploads of video are accelerating at a breakneck pace. Many forms of existing content, such as blog posts and how-to articles, are also pivoting to video rather than text-based formats. People simply can’t get enough of video! For property management companies, video…

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[How-To] Get a Top Ranking on Yelp in 6 Steps (…and Keep It)

Here’s the thing about Yelp. Just like Google, you should always be at or near the top when people are searching for keywords related to your service. And, just like Google, you have to make a conscious effort to get to that top spot. In the marketing world, we call this SEO. Without it, you…

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[How-To] Write Email Subject Lines People Will Open Immediately

“You have just 3-4 seconds to grab your readers’ attention and interest them enough to open and read your email” In many ways, the subject line is the most critical part of an email. It sparks action. It can make people click. Think about it: Even on social media, an eye-catching headline can draw tons…

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Content Marketing Trends That Guarantee Success in 2018

While it might seem a little early to start looking for content marketing trends for 2018, there are certainly current trends that will affect how this form of promotion evolves next year. In fact, many of the advancements that occurred in content marketing in 2017 will likely continue strong throughout all of the upcoming year.…

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WATCH: How to Verify a Facebook Page

The difference between a verified Facebook page and an unverified Facebook page is a simple check mark. So what difference does that check mark make? A lot. Why You Need Facebook Verification We ask all our clients to get verified on Facebook so that we can help them take advantage of the social network’s branded…

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What Toy Story Can Teach Property Management Companies About Marketing

There are countless instructional videos out there that can teach you how to effectively market your local property management company. Of course, these are typically boring, so what’s a business to do? Luckily, there are a variety of promotional lessons that can be garnered from sources unrelated to marketing. Strangely enough, there are actually marketing…

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How Local Property Management Companies Benefit from Writing eBooks

Even though people are still in love with traditional cover-to-cover books, it doesn’t mean they’re not reading other mediums. In fact, electronic books, typically just referred to as eBooks, have picked up quite the following. In early 2016, there were over 5 million eBooks on Kindle alone. Other than the fact that people love them,…

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LinkedIn’s New Matched Audiences Will Blow Your Mind

We all know that the secret to effective advertising is getting your message placed before not only a large audience, but one that is interested, and preferably one that is ready to make a move. All of the most popular online social media sites have implemented ways to help advertisers better target their desired focus…

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