10 Social Media Tools Your Property Management Company Should Be Using NOW

digital marketing for property management

If you choose to carry the burden of running your own social media accounts for your property management company, then you must have the right tools to do the heavy lifting for you.

There are countless platforms out there designed to help you save time while adding more power and control.

We sifted through the absolute best of these social media tools to bring you our top recommendations. Most are free or have a low-cost option for business owners.

1. Bitly

Bitly does two amazing things for you:

  • Shortens links to make post text cleaner and better looking
  • Provides a custom redirect so that you can track CTR on your shared links and possible behavior after the click.

The free version of Bitly is indispensable for any social media page that wants to share links. Without it, you have no reliable way to track engagement.

2. Backly

Backly lets you share links while providing on-page reminders to go back to your branded site or social account later. The tool provides a pop-up frame on content pages you share, keeping audiences thinking about your brand even as they browse outside your owned pages.

Use Backly to drive traffic back to your website with each link share and avoid people getting distracted from your in-brand experience.

3. Refind

Ever see something cool online, think “I’ll save that for later,” and then forget about it? Lots of people do, which is why tools like Refind are so great.

Refind saves and tracks links you find when browsing. It can also analyse your links and find other ones worth looking at and sharing.

You can also link up with other Refind users through their social accounts to see what else they are saving and sharing. These stats help you track trending content, especially among niches.

4. Quuu

Quuu is perfect for finding interesting links in your brand niche. The app is 100% free. All you have to do is plug in a number of interest categories, and it starts suggesting and saving personalized recommendations.

Using Quuu will help flesh out your content and keep it focused towards your industry area and brand values. 

5. Social Mention

Social Mention is a search browser specifically for mentions of certain brand, influencers, trending topics or products. Use it to get a quick overview of conversations involving your brand or area of business interest.

digital marketing for property management companies6. Yotpo

Yotpo lets you gather together all reviews and user-generated content related to your brand.

The platform is super useful since it makes it easier than ever to link to or share content mentioning your brand. For instance, you can use it to find user photos related to your business and share them as social proof that you have loyal fans.

7. Yala

Yala can schedule posts for you automatically, but it has an even better feature. By monitoring your feed for engagement, Yala will suggest peak times for posting your content.

8. Adobe Spark

Adobe Spark is the perfect tool for editing photos on the fly. It’s free and works right in your browser or app.

You can use it to touch up photos taken on your mobile device before posting or create unique content through effects, text captions and more. Spark also lets you rapidly create branded videos with text captions.

9. Rocketium

Rocketium can turn photo slideshows or short videos into captioned videos.

Since video drives engagement better than text and 80% of Facebook videos are watched without sound, Rocketium can be an awesome tool for driving engagement. You can use it to repurpose blog content or longer videos into something highly engaging.

10. Pixabay

Pixabay is one of the best sources online for royalty free stock photos. You can use it to search for free stock photos through your browser or the Pixabay phone app.

Since images are important for getting better engagement on social media posts, Pixabay can be a lifesaver. It’s particularly effective when you combine it with photo editing tools like Adobe Spark or Rocketium.